1) Chin-Lung, Hsu, and Lin Judy Chuan-Chuan. "Acceptance of Blog Usage: The Roles of Technology Acceptance,." ELSEVIER. Information & Management, 17 Nov. 2007. Web. 15 Mar. 2011.
The paper pointed out that blogging becomes a key online culture. Also, survey shown that blog readers and creators are young.
The authors believe that blog provides a way for people to publish material of any topic he or she wants to discuss in their blog. Therefore, blog is such a new place to express and exchange information and thoughts.
Hot issues in society are popular topics towards a certain time period. So, hot issues can attract great amount of readers and cause great influence on society.
Besides, famous blog can influence readers' attitude too. These blogs can instill an attitude as the blogger develops a perception towards their readers group. It makes blogging becomes a new community. We cannot ignore the power of blog. It provides a platform for people to discuss topics which may sensitive. Also, it can influence one's behavior or thoughts of some issues. Furthermore, some factors like the reputation and altruism of the blog will positively affect users' attitudes toward participating in a blog.
2) Ramona, Sidlo. "Injoy Design » Blogging Agency." Injoy Design » Putting Joy in Design! Web. 16 Mar. 2011.
Today, blogging has great influence in our daily lives. There are different kinds of blog today in relation to different kinds of interest. Through these kinds of blog, they are able to attract a certain kind of viewers and gather great amount of supporters. It can enlarge their community circle too.
According to Kate, she said that “Most writers are not getting published in magazines or literary journals, for some more unconventional voices, for people that don't have connections, blogs can be an entryway into the game.” From what she said, we can see that blogging is such a platform to express ones unconventional voices. In the past, magazines and journals is an ideal platform for people to express their views. Also, to voice up through magazines and journals seems more powerful since there is limitation to express opinions in magazines. Not everyone can participate through magazines and journals but editors and journalists can. Nowadays, blogging provides a place for public to express their thoughts. Also, it pointed out that no matter who you are, you can create a blog account. Your connections would not affect you to enter the world of blogging as everyone has their rights to do it. So, blogging does help ones' agency.
3) Jennifer, Mattern. "Popularity vs Influence in Blogging and Social Media: What’s the Difference?" Social Implications — Exploring the Impact of Social Media. 13 Apr. 2010. Web. 16 Mar. 2011.
The article did point out that many people misunderstand the idea of “popularity” and “influence” in blogging. Undoubtedly, people would think that bloggers with higher ranking can cause greatest influence towards their readers. It is because “popularity” is related to many people like you, a lot of comments and many visitors. However, the article clarifies that the differences between popularity and influence.
From the figures of the influence landscape, we can see that “influence” means the impact on how we think, behave and spend. Also, driving forces, networks and influencer are all affecting us.
On the other hand, the example can explain the differences between popularity and influence of a blog. A traffic blog may attract large amount of readers but it may not sufficient to influence others' actual action because of their nature. Moreover, the popularity can be due to the passerby. People only visit the blog and move on. When the blog asks their readers to do something, it is not convincing at all. Therefore, numbers is not reliable.
Popularity always gives people a wrong message that they are famous, so they are influential to attract people enter their blog. Blogging transform individual and collective agency. It trains their critical thinking of the resource too. However, readers are smart nowadays. They can distinguish which is reliable and which is not.
4) "How Do You Measure Blog Influence?" Friedbeef's Tech. Web. 16 Mar. 2011.
The “influence ripples” show us that bloggers with higher ranking have larger ripples effect. On the other hand, bloggers with lower ranking are able to influence others too as they have smaller ripples. Also, there are many bloggers with lower ranking around us. When those small ripples group together, they are even more than bigger ripples. It has its potential to influence the society. It is difficult to measure the influence of a blog as it is not equate to the blog popularity. So, no one is absolutely small in the blogging world. Today, everyone is an influencer. When everyone becomes influencer, it's difficult to differentiate who is affecting the others and their agency.
In addition, blog is a reachable at anytime and anywhere, instead of magazines. Readers have more choices on choosing their suitable and ideal platform. More, bloggers can interact with their readers and they can exchange their same thoughts.
Again, the writer believes that blogging can influence people in different ways. The most influential blogs can even affect readers purchase decisions, voters and governmental policies. Nowadays, blogging can influence customers' purchase decisions. It can affect people to chose which products to buy and not to buy based on bloggers . Therefore, it has certain power to affect collective agency.
5) Hedi, Smith. "Why Blogging Is So Mainstream in Today's Society?" Business Articles - EzineMark - Free Content Article Directory. 29 Mar. 2010. Web. 16 Mar. 2011.
From creating a blog name, we can see how people act their agency. In cyberspace, we are able to create a nickname that you like.
Blogging is so popular because it's “embracing our rights by the constitution” it reminds us it is our rights to speak and voice up our opinion and thoughts. In our blog, you can speak whatever you want without any consequences. It reflects not only individual and collective agency. Blogging also functioned as self-identification. It has its meaning of the visitor number.
Blogging is so successful because it has changed our way of communication. On one hand, people can feel free to express their opinions and thoughts. On the other hand, people can react and reply to the post. It offers a platform for people to interact. Also, blogging allows people
So, blogging is the easiest way to interact with others and to meet same interest of people.
Last but not least, it reminds us blogging also provides selection to users. They can choose to read the content only without any reply. It is sufficient to reflect ones' reaction.
by Tracy Cheung
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